Technifibre may be the youngest racket brand on the market, but they are already making leaps and bounds with players both recreational and professional. The French company have announced a new five-year partnership (2013-2017) with the ATP World Tour in which Technifibe will provide the Official Racket, String, Bag and Accessories of the ATP World Tour, as well as becoming an official sponsor of the Barclays ATP World Tour Finals.
A result of this partnership is the launch of "On the Road to the ATP World Tour," a program targeted at helping young players achieve their dreams. Janko Tipsarevic, currently ranked World No.9, will mentor four selected Technifibre Junior players. The program will be shared with fans on ATPWorldTour.com through interactive videos, photos and articles.
The four juniors chosen to work with Tipsarevic are: Omar Jasika (Australia) / Greg Barrere (France) / Devin Britton (USA) /Dino Marcan (Croatia)
As someone who personally uses Technifibre Black Code strings, I'm looking forward to watching their progress as they become more well-known in the tennis world. Despite the Technifibre representative insisting they are not looking to compete with brands such as Wilson and Babolat, it's clear that with the right marketing and the partnership with the ATP, in a few years they could be doing just that.
In the meantime, recreational players who haven't played with Technifibre strings should seriously consider giving them a go, (Tipsarevic originally played with Black Code and has recently switched to Razor Code) and their racket bags are also absolutely stunning.