Behind-The-Scenes with Serena Williams for Nike Women

Serena Williams is teaming up with Nike Women to get you inspired to live an active, healthy lifestyle.  Serena and Nike have created a Nike Training Club (NTC) workout called 'Core Power' to whip your body in shape for the summer!!  

Below are some behind-the-scenes images from Serena's workout and photo shoot. Tomorrow we'll show you some of Serena's favorite workout gear, and we will also post some of her workout on our blog so you can get start to get bikini ready (important)!!!

We are also testing Nike's new FuelBand, and we'll be doing a review soon, so stay tuned!

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A Meet and Greet With Victoria Azarenka

My friend Amy and I have a few major things in common. Tennis, hot weather, traveling and free stuff. Especially free stuff. Even if we don't really like it, if it doesn't involve us spending money, we'll generally get excited about it. With this in mind, you can only imagine our elation when Amy won $350 of Nike product through a competition on their Facebook page. The only catch? We had to attend a tennis-related session at Nike at 4.45pm on a weekday. With all my time off work for the Australian Open, there was no way I could make it.

Thankfully, we managed to sort something out with the kind folks at Nike and my brother, Michael, was able to attend the session with Amy and pick up my free stuff. Turns out, the mystery Nike session was more than just showcasing products.

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Fashion Forward: 2012 US Open Nike Kits

ROGER FEDERER DAY

During daytime matches Roger will don the RF Hard Court Crew. The crew’s forward leaning shoulder seams and v-neck design maximize range of motion and comfort.  Roger’s outfit is finished off with the RF Woven Short, a mix of exceptional fit and minimal weight, and the iconic Tinker Hatfield-designed Nike Zoom Vapor 9 Tour.

Many more photos of Serena Williams, Maria Sharapova, Petra Kvitova, Li Na, and Victoria Azarenka after the jump!

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Sabine Lisicki featured in the Nike Campaign "Play"

Sabine Lisicki is featured in a new Nike Campaign in Vogue UK called "Play."   The campaign is to show the world the "softer side" of Nike and is styled by Leith Clark.  I absolutely love the contrast of the goth lipstick with Sabine's pale skin and nude dress.

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Video: Rafael Nadal vs. Cristiano Ronaldo Nike Commercial

The new commercial from Nike pitting Rafael Nadal against Cristiano Ronaldo on a grass tennis court is here!  The commercial spot is for the new Nike football shoe the Mercurial Vapor VIII which Ronaldo rocks on the pitch.

More video after the jump!

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Maria Sharapova: Fashion maven in the making

If you watched any of the coverage of New York Fashion Week, you might have noticed a particular celebrity often sitting front row at the most sought over shows such as: Vera Wang, Marc Jacobs, and Oscar de la Renta.  I am not talking about Vogue Editor-In-Chief and ultimate Roger Federer fan Anna Wintour, rather I am talking about the number 2 women's tennis player in the world, Maria Sharapova.

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SerenaTown

Niketown was the place to be on Saturday as Serena Williams took over the store to do a little Q & A with Terrence J from BET's 106 & Park.  

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