Join James Blake To Serve For a Cure
Wednesday, November 9, 2011 at 6:19PM N
ew York, November 9, 2011 – American tennis star James Blake will once again host Serving For A Cure, presented by Empire BlueCross BlueShield and The James Blake Foundation, on Monday, November 28, 2011, at Jazz at Lincoln Center in New York City, to raise money for the Thomas Blake, Sr., Memorial Research Fund, which Blake established to support cancer research at Memorial Sloan-Kettering Cancer Center (MSKCC).
The event, to be emceed by Justin Long (Dodgeball, Live Free or Die Hard) and feature a musical performance by Rolling Stone “Artist to Watch,” Brett Dennen, will feature a cocktail hour with athletes and celebrities, a fast serve contest, and a ping-pong challenge where guests will have the opportunity to take on James and multiple Grand Slam champion Jim Courier in a game of table tennis.
All of the net proceeds from the event will benefit the Fund, named in memory of James’ father, Thomas Blake, Sr., who died of gastric cancer in 2004. To date, Blake has raised more than $2 million through his exhibitions, fundraisers, J-Block merchandise sales, and donations to support research into the early detection and screening of cancer. A portion of those proceeds have benefited MSKCC.



