Just in time for the Australian Open, Adidas is launching their new collection of tennis apparel, Adidas by Stella McCartney Barricade, which is described as "....a fusion of Adidas high-end technologies and Stella’s unique style for the performance-focused athlete." The collection will be worn by tennis players Caroline Wozniacki, Andrea Petkovic and Laura Robson during 2013 Grand Slams. (Fingers crossed that Petko will be playing in the French Open.)
Comprised of structured dresses and separates, the Adidas by Stella McCartney Barricade collection comes in a palette of yellow, blue and white, with accents of silver and grey and plays on the designer’s use of feminine lines that flatter and enhance the female form on court.
"Tennis is really one of the sport disciplines that I design that can really house feminine styles with high performance. We achieve this in our use of colour and cut as well as using all the latest technology. I am really proud to work with these incredible athletes to launch the collection.” says Stella.
Caroline will play in an all-in-one Dress in Run Yellow/White at the AUS Open and a feminine Fresh Blue/White Dress with lingerie inspired straps at the French Open, both incorporating sheer mesh and layering in designs exclusive to her over the course of the tournaments. Each style in the collection uses ClimaLITE® technology in specially placed mesh zones for maximum ventilation on court, ensuring their body temperature is at optimum level even during the most intense rally.
Caroline Wozniacki's take on the new line,
The new Adidas by Stella McCartney Barricade range makes me feel secure and comfortable on court. The bright colour blocking and advanced technology presented in every item I’m wearing gives me confidence to focus only on my own performance on court.
Check out some behind-the-scenes photos of the shoot and then the finished video below! Enjoy!
Photos courtesy of Adidas Tennis