Novak Djokovic has ditched his clothing sponsor Sergio Tacchini and has now become the Global Brand Ambassador for UNIQLO, a Japanese clothing company. The five-year partnership will include collaborating on future product lines, and co-developing the ultimate UNIQULO functional wear. He will wear his first UNIQLO kit at the 2012 French Open. Novak said this about his new partnership,
I am honored, and also very excited, to have been appointed as the UNIQLO global brand ambassador. UNIQLO is a cool brand with strong roots in Japan, a country whose culture and way of life I respect. I have a personal philosophy which I call ‘Be Unique,’ and this is based on my strong passion, drive and eagerness to keep improving myself. I am passionate about being the best possible tennis player, as well as the best possible person, and I have a continuous desire to help people, especially children, who have been less fortunate than I.
I feel a natural connection with UNIQLO. To me, UNIQLO is not fast fashion, and it’s not sports wear. UNIQLO is the ultimate functional wear, which is exactly what I need as both a sports person and an individual who leads a very active life. I look forward to collaborating with UNIQLO in the development of new products and to getting to know the global UNIQLO family better.
Photos via Novak Djokovic Fan Club