Search OnTheGoTennis
Video Spotlight

Recent Tweets
Adidas Agnieszka Radwanska Agnieszka Rdwanska Alexandr Dolgopolov Ana Ivanovic Andre Agassi Andrea Petkovic Andreas Seppi Andy Murray Andy Roddick Armani ATP Australian Open BB&T Atlanta Open Bernard Tomic BNP Paribas Open Bob Bryan Boris Becker Brooklyn Decker Caroline Wozniacki China Open Colin Fleming Daniela Hantuchova David Ferrer David Nalbandian Davis Cup Denis Kudla Dinara Safina Dmitry Tursunov Dominika Cibulkova Donald Young Elena Dementieva Ellen Ernests Gulbis ESPN ESPYS Eugenie Bouchard Fabio Fognini Family Circle Cup Fan Club Fed Cup WTA Feliciano lopez Fernando Gonzalez Fernando Verdasco Fernando Versasco Flavia Pennetta Francesca Schiavone French Open Gael Monfils Gilles Simon Gisela Dulko Grigor Dimitrov Head Ivan Lendl Ivan Ljubicic Ivo Karlovic Jack Sock James Blake Jamie Murray Janko Tipsarevic Jelena Jankovic Jelena Ristic Jo Williged Tsonga John Isner John McEnroe Jo-Wilfried Tsonga Juan Carlos Ferrero Juan Ignacio Chela Juan Martin Del Potro Juan Monaco Judy Murray Julia Goerges Jurgen Melzer Justine Henin Kaley Cuoco Kei Nishikori Kevin Anderson Kim Clijsters Kim Sears La Armada Lacoste Laura Robson Legg Mason Li Na Lleyton Hewitt makeover madness Marcos Baghdatis Mardy Fish Maria Kirilenko Maria Sharapova Marin Cilic Marinko Matosevic Marion Bartoli Matt Ebden Melanie Oudin Michael Llodra Michael Russell Mikhail Youzhny Milos Raonic MMaria Sharapova Newport Nick Kyrgios Nicolas Almagro Nicolas Mahut Nike Nikolay Davydenko Novak Djokovic Olympics Pat Rafter Pete Sampras Petra Kvitova Pippa Middleton Quick Q & A Radek Stepanek Rafael Nadal RedFoo Rennae Stubbs Richard Gasquet Robin Soderling Roger Federer Rogers Cup Rory McIlroy RRoger Federer Ryan Harrison Ryan Sweeting Sabine Lisicki Sam Querrey Samantha Stosur Sasha Vujacic Serena Williams Sergiy Stakhovsky Simona Halep Sloane Stephens Somdev Devvarman Sony Ericsson Open Sorana Cirstea sSerena Williams Stan Wawrinka Stanislas Wawrinka Steffi Graf

Tennis News, WTA ATP Tennis, Live Tennis Scores

Photo Galleries
Follow Onthegotennis





« Roger Federer Chops Off Hair, Shocks The World | Main | Federer and Murray Express Their Support For Gay Players »

HUH? Sloane Ranked Most Marketable

More than a few eyebrows were raised this morning when Sportspro magazine released their most marketable athletes list.

Instead of the usual names making the top ten, it was Sloane Stephens and Novak Djokovic that Sportspro decided were the most marketable tennis players. Djokovic, who came in at No.6, didn't surprise too many people. But Stephens, who at No.9 was ranked above Maria Sharapova (16) and Serena Williams (who didn't even make the list) made a few on my Twitter time wonder exactly what the Sportspro people had been smoking.

Sloane may be an up-and-comer with an infectious personality, but she has nowhere near the reach of someone like Sharapova, whose marketability is as certain as a Gulbis temper tantrum.

As it turns out, the entire list was kind of weird. Brazilian footballer Neymar was ranked the most marketable athlete despite never having played club football outside of Brazil or in a major international tournament. Virat Kohli was considered the most marketable cricket star, despite Sachin Tendulkar's name being familiar even to those in the USA. Andy Murray was considered more marketable than Rafael Nadal, as was Victoria Azarenka over Sharapova. Hell, perhaps the most odd choice was that Caroline Wozniacki was ranked higher than Nadal.

Sportspro explained their strange decisions by saying that they were trying to predict marketing value in the future, not the present. "Essentially the crux of it is we are trying to predict marketing value over the next three years. We're trying to forecast who is going to be worth investing from a sponsorship point of view but also who perhaps offers real value for money," the editor-in-chief said.

So having cleared that up, perhaps the blame lies with whoever decided on the header, "Sportpro's Top 50 Most Marketable Athletes".

"Sportpro Predicts The Top 50 Most Marketable Athletes For The Future" might have been a more appropriate title.

You can read the full list here

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
All HTML will be escaped. Hyperlinks will be created for URLs automatically.